With unemployment increasing, #ECAfrica100 is about doing business unusual to propel job creation through economic transformation and accelerate penetration into new markets.
Using technology as a disruptor to consciously drive conversations that entrepreneurial collaboration, innovation and trade; drives this groundbreaking digital TV platform which launches simultaneously in South Africa, Congo, Kenya, Zimbabwe and Tanzania.
Media and communications expert Vanessa Perumal is taking her innovative practice in the sector to the next level. Her company, JT Communication Solutions, renowned for delivering creative entrepreneurs to the marketplace, is launching a global platform for entrepreneurs across the African continent.
Her digital platform Entrepreneur Connect Africa (#ECAfrica100) facilitates collaboration and exposure for African businesses to global markets. Perumal is an activist whose professional roots are in arts journalism and social justice. As a young mother, she recognised that it is possible to do what one loves while looking after her loved ones. She exchanged her journalism career for a professional communications consultancy. This was despite being a woman of colour in South Africa where, although opportunities exist in principle, realising one’s aspirations to contribute to real social change is often stymied by bureaucracy and racial and gender politics. This is not unique to the country.
“When I realised entrepreneurship was the opportunity, I dived in. My kids were young and starting JT Comms 14 years ago solved my problem (the ‘competing’ demands of career and family). That I was able to create an income stream was a double whammy! To think I could solve global problems doing what I love made the move worth it.”
Vanessa Perumal’s practice is driven by transformation and change. It is therefore not surprising that JT Communications Solutions is leading in disrupting the way in which content is delivered to consumers, enabling entrepreneurs to gain access to markets in ways that were previously unimaginable.
However, she is a realistic visionary, noting that entrepreneurship “is situational but cash flow related, it is also about solving your own personal financial needs when you are a social entrepreneur, I reckon it is innate. Social entrepreneurship is about making an impact for the greater good, whether it is for the environment, humanity or a cause. That is why the saying “those that think they can change the world usually do” is right”.
The #ECAfrica100 series facilitates business conversations of international importance by profiling and promoting entrepreneurial stories in order to highlight the importance of dialogue around issues of entrepreneurship in Africa on a global scale. Africa is the source of the hardware that builds technology (inclusively for your many gadgets such as your Smartphone, coffee, tea, food and flowers) and African entrepreneurs can provide the solutions to the continent’s economic challenges.
#ECAfrica100 will go live from January 2019 on diverse digital and traditional media platforms which include Viva Nation TV, Africa Business Radio, WeTalk Biz, and Tropics Magazine.
By Ndileka Swakamisa