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Much has been written about succession in family businesses, and it has even become the topic of a recent television drama. There are also many real-life stories that demonstrate the potential for drama and conflict in a family business. A very public clash played out in New England not long ago when a longtime feud between cousins — one a board member and the other the CEO — who controlled Market Basket, a grocery chain based in Tewksbury,...

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In business, these days, startups and entrepreneurial setups are trending heavily. Maybe startups and entrepreneurial structures will always trend as everyone wishes to initialize a small business for their passive income.  Building for passive income is a good idea, but people can struggle and fail regretfully while developing their small or medium businesses. There are small business marketing strategies that will work for you. You Can Find Small Business Marketing Strategies that Will Work for You Every...

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It’s official, Spring is finally here – the days are getting longer, the air is getting warmer, and that means we’re all starting to get our mental energy, motivation and mojo back. But it also means spring cleaning: tidying up the study you’ve started to use as an all-purpose junk room, getting that disused lawnmower out of the loft and taking it to the dump, and generally taking the messy and making it orderly. It’s...

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Search Engine Optimisation (SEO) isn’t easy, but it’s crucial for company growth. As a  B2B SEO agency, we spend a lot of time working with clients on their company’s SEO strategy (both in South Africa and the UK) and have seen them reap the benefits of SEO with quality leads. We’ve managed plenty of site launches from an SEO perspective (including our own website TopLine Film earlier this year) which means that we have a blueprint for...

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It can be challenging to realize that you are in the midst of a moment of personal growth when it comes to business. As the day-to-day of your professional life moves more quickly, you are likely to evolve in your career.  Sometimes you change in your leadership role without even realizing a transformation has occurred. But, you’ll want a leadership guide for every business growth stage. Through every stage of growth, your business transitions to...

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What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive or unique. A customer will probably pay more for an item that is one-of-a-kind than they will for something that everyone else already owns. Scarcity Marketing Ideas So how...

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Are you not clear about your job as a small business owner? Are you frequently having work-family conflict? If your answer is yes, then you need to take a paradigm shift for your own good. According to research conducted by The Institute for Entrepreneurship and Free Enterprise, Ball State University, “Emotional exhaustion caused by role ambiguity and work-family conflicts can lead many entrepreneurs to leave or close their companies, even when the ventures are profitable.” Small business...

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Is your business stuck in neutral? If you want to take things to the next level, you might need to access new tools and resources. Things like video marketing, expert insights and even memes can help you break out of a rut and help you grow effectively. Here are tips from members of the online small business community for utilizing these strategies. Boost Your Traffic With Video Marketing Video can be a powerful medium for...

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Embracing technology isn’t just a matter of having the latest and greatest gadgets and gizmos at hand whenever we want to use them – it’s something that’s integrated into every part of our everyday lives. And it’s no different for businesses. Technology is part of everything, and if you don’t keep up with it, you run the risk of competitors eating your lunch and taking your customers. Automation is one of the most important technological...

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It is now widely accepted that South Africa’s potential to create jobs and drive prosperity will most likely be unleashed if the small and medium enterprise (SME) sector is nurtured and flourishes. Jolawn Victor, Head of Emerging Markets at Intuit QuickBooks, believes that large businesses can make a massive difference by supporting small businesses. Victor says that even the smallest nudge by a large business can fundamentally change the prospects of a struggling SME.  ...

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