HomeCategory Advice

https://startupafrica.co.za/wp-content/uploads/2019/02/apple-606761_960_720.jpg

1. Play the long game and avoid impulse advertising If you prefer to start with the easiest task on your to-do list, then you know it’s hard to start on a big project. Piers Steel, author of The Procrastination Equation: How To Stop Putting Things Off and Start Getting Things Done, suggests our brains prefer the instant gratification of completing a simple, short task over the long-term reward of carrying out a complicated plan. Psychologists call...

https://startupafrica.co.za/wp-content/uploads/2019/02/internet-960x556-2.jpg

Marketing is an integral part of any business. Whether it is an online or offline business; they all need a thorough and efficient marketing plan to help them succeed. Here are several digital marketing tips to keep in mind as you get your startup off the ground. 1. Set a marketing budget Prior to launching a marketing campaign you need to set up a budget based on the strategies and tactics you want to accomplish. Your...

https://startupafrica.co.za/wp-content/uploads/2019/02/team-1697902_960_720.jpg

Loss of productivity can be expensive for businesses. According to one Gallup study, actively disengaged employees cost businesses anywhere between $450 to $500 billion per year. But that is only one part of the problem. Bureaucracy in business is another major contributor to loss in productivity. An HBR study found that excess bureaucracy costs companies in the OECD countries a grand total of 9 trillion dollars each year. Such expenses can be disastrous for bootstrapped...

https://startupafrica.co.za/wp-content/uploads/2019/02/internet-marketing-1802610_960_720.png

It’s obvious that the Internet has changed how we live and transact today. It provides an avenue for people to reach out to one another no matter the distance. Before the Internet era, businesses relied only on physical advertising, but now marketers have different options to choose from various digital marketing channels for example, Isadora Digital Agency. Lol. We can’t overlook the importance of digital marketing in today’s world. It is the most efficient way to...

https://startupafrica.co.za/wp-content/uploads/2019/02/forest-1245951_960_720.jpg

For the vast majority of entrepreneurs and business owners, expansion is one of their biggest goals. However, scaling up can be a daunting and challenging task, with no single path or strategy to follow. If you feel that now is the time to grow, be it from a startup to a small business, or from a local SME to a larger national firm, you may be unsure where to start. In need of some guidance?...

https://startupafrica.co.za/wp-content/uploads/2019/02/connect-20333_960_720.jpg

Teaming up with other humans is undoubtedly the fastest way to create extraordinary business success. Good partnerships are greater than the sum of their parts. No one is an island. No entrepreneur succeeds alone.   Whenever and wherever you find yourself with a terrific, exciting opportunity to jump into something with another human, you also expose yourself to huge risk.  As The Shrink for Entrepreneurs, about 50% of conversations I have with clients center around the stress, chaos and heartache...

https://startupafrica.co.za/wp-content/uploads/2019/02/notebook-336634_960_720.jpg

Failing to organize will often lead to chaos or, at the very least, an increase in stress levels. This occurs as you attempt to make sense of everything that surrounds you for the sake of making life easier. The need to have organizational ability becomes even more important when you are the leader. After all, people turn to you for inspiration and it will hardly be inspiring if they see you freaking out. But where...

https://startupafrica.co.za/wp-content/uploads/2019/02/phone-499991_960_720.jpg

If you’re reading this article, then you’ve already come to the conclusion that hiring a virtual receptionist service just makes sense. Perhaps you’ve already enlisted a virtual receptionist service to assist with your company’s phones, but you want to find out what else you can use your virtual receptionist for. First, it’s important to explore the different virtual receptionist services that are available. There are a few options. For instance, you can get a virtual receptionist...

https://startupafrica.co.za/wp-content/uploads/2019/02/neckties-210347_960_720.jpg

Every month, brand new fashion labels hit the shelves. More and more entrepreneurs are looking to leverage the potentials in the modest fashion industry, but getting the right branding and packaging seems to be a hard nut to crack. While the modest fashion market remains largely fertile, it is still relatively untapped. What can you do to scale up your modest fashion company? Personalized Customer Engagement Customer engagement separates good businesses from great ones. The best...

https://startupafrica.co.za/wp-content/uploads/2019/02/anxiety-2019928_960_720.jpg

It is perhaps inevitable that almost every business will at some point or another find themselves short of cash. Being low on funds can, of course, be immensely stressful and hindering your business’ growth. There are many ways in which you can tackle your financial issues head-on: 1. Seriously Review Spending It is perhaps evident that businesses should review their monthly, weekly even daily expenditure regularly, to see if there are any opportunities to cut...

2019 STARTUP AFRICA ALL RIGHTS RESERVED.