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Africa has one of the most digitally connected populations on the planet, with 400 million internet users. Sacha Poignonnec, cofounder and co-CEO of Jumia, Africa’s largest internet group, discusses why the e-commerce opportunity in Africa is so great for companies large and small in this interview with McKinsey’s Georges Desvaux. An edited transcript of his remarks follows. Interview transcript Africa’s big appetite for e-commerce From the outside, you look at Africa, you read the news, and...

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Marketing is an integral part of any business. Whether it is an online or offline business; they all need a thorough and efficient marketing plan to help them succeed. Here are several digital marketing tips to keep in mind as you get your startup off the ground. 1. Set a marketing budget Prior to launching a marketing campaign you need to set up a budget based on the strategies and tactics you want to accomplish. Your...

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It’s obvious that the Internet has changed how we live and transact today. It provides an avenue for people to reach out to one another no matter the distance. Before the Internet era, businesses relied only on physical advertising, but now marketers have different options to choose from various digital marketing channels for example, Isadora Digital Agency. Lol. We can’t overlook the importance of digital marketing in today’s world. It is the most efficient way to...

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The world has gone through a series of industrial revolutions. From the spinning jenny, the power loom, the spinning mule, the water frame and the sewing machine- inventions by man have changed the human way of life by simplifying tasks that the hand would not endure to attempt. The coming of the internet, artificial intelligence, 3D technology, apps and social media amongst a myriad of inventions has revolutionized how we connect with each other. The...

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Apps have forever transformed our world: Uber revolutionized how we get from point A to point B, Instagram changed how we capture and share about our daily lives and Venmo altered how our friends pay us back. And now, an up-and-coming app is making relationship health resources accessible to everyone. Created and founded by entrepreneur and visionary Steven Dziedzic, Lasting is a relationship counseling app that distills decades of marriage and long-term relationship research into...

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We live in an increasingly digital world. We shop, make appointments, order food and taxis, and document our lives online. Approximately 70 percent of us use social media to connect and share content, and most spend an astonishing four hours per day interacting with our smartphones. Deep learning and AI are changing the ways we consume and create media, and over the coming decade will completely transform how we drive, how we bank, what types of medical treatments...

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Brands have always used a host of different tools, from advertising to product design, to clearly define themselves to their audiences. They understand that without communicating their voice, values, mission and approach, many brands would feel largely interchangeable. Sure, Nike makes sneakers and apparel for athletes, with a message that speaks to speed, design, and form. But from a high level, the same description could seem applicable to Adidas, Under Armour, or New Balance. That’s...

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In the past decade, we’ve seen an explosion in apps that support the gig economy—a growing trend of people pursuing independent contract work, often remotely, instead of or in addition to a mainstream job. There has been both support of and criticism for the gig economy as an economic tool, and apps are clearly the driving force for its development. So are these apps beneficial to the economy as a whole, or do they have...

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The countdown to the 5G revolution has begun and the explosion of connected devices, such as mobile phones, televisions, security systems, and speakers, among others, is only going to intensify. As the next big thing in the journey of digital transformation, 5G will have an enormous impact on mankind. It will undoubtedly disrupt the way we live and work. It will go beyond mobile broadband, and impact self-sustaining modern human establishments like smart cities, robotics,...

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Think of cash flow as the blood running through the arteries of your small business. You use it to do those important things that keeps everything moving like buying stock, covering expenses and paying staff. Small Business Trends contacted several experts to get a complete overview of what cash flow is and why it’s so important to your enterprise. What is Cash Flow? Basically, this is one of the best bellwethers for your small business....

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