Female businesses in Africa are among the fastest growing on the planet, according to the World Bank (2017) but their sustainability is challenged by a variety of factors: lack of transformation in the formal economy leading to limited access to funding; bureaucratic red tape; corruption; clients who do not pay on time which leads to fraught relationships with suppliers and staff; and not to mention discrimination against women led businesses because they are led by women.
Vanessa Perumal, CEO of JT Communication Solutions has faced these obstacles throughout her 15 year journey as an entrepreneur and she can attest to this. Yet, despite all these factors that can rob one completely of her enterprising spirit, she has grown and evolved her business to becoming one that provides clients and partners the opportunity to use digital disruption to gain access to new markets across the African continent.
The Johannesburg based businesswoman who is a recipient of the Goldman Sacks 10 000 Women programme in partnership with Gordon Institute of Business Sciences, Mbokoda winner for Women in Arts and Business. Amongst her many accolades, is tired of waiting for BBBEE opportunities promised but never manifesting and is using her visionary skills to create a ground-breaking online networking initiative, Entrepreneur Connect Africa (#ECAfrica100) The platform is a digital disruptor pioneering to create a business movement to share African Business stories using PR and publicity to scale and amplify market exposure for entrepreneurs.
In addition to that, JT Communication Solutions has built its digital muscle by providing access to various relevant online platforms using their state-of-the-art studios that assist partners and clients in creating content solutions that further boost their visibility and access to new business.
“The staying power of black business in Africa and in South Africa in particular is constrained by the lack of transformation. We’ve worked with some of the most dynamic, famous movers and shakers, influential people and the most formidable global projects such as Hugh Masekela, Global Business Roundtable, Midem in the South of France, Womax and the Standard Bank Joy of Jazz” amongst other global activations.
The latest, most exciting and daring project is #ECAfrica100, whose aim is to profile 100 African Entrepreneurs in 100 Days. These high quality videos are available across all social media platforms as well as YouTube and feature entrepreneurs across all spheres, from commercial property in the petrochemical industry, international staffing and executive recruitment services, social entrepreneurship and finance among others.
“Partnering with JT Comms is an opportunity to join a digital disruptor, an aggregator and together we can find innovative ways to address the lack of transformation not succumb to corruption and ensure that we always maintain the cashflow that we need in order to pay our staff and suppliers on time. It is about creating an ecosystem in which entrepreneurs can build up more resilience against the challenges that face us in this changing economy.”
Defying the odds and challenging the status quo is a defining trait that runs in the DNA of a company steeped in pioneering disruptive solutions and turns 15 years today. Resolute from inception JT Communications continue to amplify and do what it takes to correct the African narrative through entrepreneurship and business profiling.
To partner with JT Communication Solutions is to secure your place in placing your product in a highly yet strategically populated digital market place with the support of an experienced, multigenerational team with networks across the continent.
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