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ENTREPRENEUR OF THE WEEK – Michael Mogashoa

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  1. Name
    • Michael Mogashoa
  2. Company Name
    • MOG Communications
  3. What is your business about?
    • Communications and Media company specialising in photography, video production, and broadcasting.
  4. What sort of challenges have you faced, and how did you overcome them?
    • Capital: Startup capital was difficult to access, so I hired equipment and gradually started growing. Whenever I made profits I reinvested the money into the business so that I may purchase working equipment.
    • Mentorship: Not many people were willing to teach and inspire my desire to be skilled in the media production space, so I resorted to YouTube and I learnt a lot there.
    • Business management: Company registration, SARS, finance etc are some of the basic things that need to be handled correctly so that growth can be seen in business. I didn’t have knowledge about the above so I had to invest in paying consultants for some and used the internet for others.
  5. What has been your biggest achievement so far?
    • I got the opportunity to broadcast a virtual training for Outsurance Assessors to Microsoft teams in real time.
  6. What’s the biggest piece of advice you can give to other people looking to start a business?
    • Consistently respect your clients, they will refer your business to others. As you treat them with courtesy you will not only please them but you will win other clients that need similar service.
  7. What are your future plans and aspirations for your business?
    • To employ 4-5 people permanently by 2024 and have photography and video production workshops to teach those that need the knowledge.
  8. Social media and contact details

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