Top NewsHow Redrick Pr’s Ijeoma Balogun is Starting Conversations and Creating Social Impact

Ijeoma Balogun spearheads a leading Public Relations organisation known as Redrick PR and the recently included, Redrick Impact which is the Corporate Social Responsibility arm of the company which offers communications solutions to Corporate organisations. IJ, as she is fondly called, caught my attention when under Redrick Impact, Vehicle Giant, Mitsubishi, launched their #HeritageBrands campaign as a part of their 101 years anniversary. The once rather demure brand, was suddenly trending everywhere from social networks...
MoyosolaDecember 19, 2018
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Ijeoma Balogun spearheads a leading Public Relations organisation known as Redrick PR and the recently included, Redrick Impact which is the Corporate Social Responsibility arm of the company which offers communications solutions to Corporate organisations.

IJ, as she is fondly called, caught my attention when under Redrick Impact, Vehicle Giant, Mitsubishi, launched their #HeritageBrands campaign as a part of their 101 years anniversary. The once rather demure brand, was suddenly trending everywhere from social networks to offline spaces.

It was a week’s long campaign which saw celebrities, Economists, other marketing professionals, bankers and professionals in other spheres taking part in the experience. A particularly interesting segment was the panel which invited heads of marketing in product spaces who had also existed for decades speaking on sustainability and the evolution of marketing sharing.

They further shared with attendees, key elements on what it takes to have staying power in the industry. Collaboration and Empowerment were two big themes in this campaign. Perhaps, social impact isn’t merely a strategy that works well only overseas but also in Africa and more specifically within Nigeria. As a marketing professional, I was sure to take mental notes.

However, Mitsubishi is just one of many brands that herself and her team have managed. Other brands under her belt include: BAV Consulting (a unit of the WPP Group & Forbes Global 2000), The Federal Ministry of Communications and Technology, Lagos Fashion week (West Africa’s  largest fashion week and a part of the CFDA calendar), Jumia Nigeria and even South Africa’s leading media personality: Bonang Matheba and designer, Gert Johann Coetzee.

When speaking on sustainability and success, Ijeoma is big on collaborative effort. She involves her staff, friends and family in the creative process when coming up with new strategy for pitching to a  potential client. “Selling the idea is the tough part, she says, the execution relies on organisation and that’s the easy part.”

The seasoned professional who has, within a space of 6 years, managed to bag some of the biggest clients, is big on surrounding herself with leaders and intelligent people. She also loves to move quietly.

“I believe in being silent as I move, maybe it‘s a thing of fear, but I don‘t believe in announcing my movements or all of my victories. I‘d love for my work to become larger than me”.

This however, doesn’t mean that the entrepreneur’s success isn’t largely riding on the referral system. Word of mouth has been incredibly instrumental in her business’ growth & success. Most of her current clients came as a result of her clients referring her to other people as they were so satisfied with her excellent service.

This year, the inspiring entrepreneur also launched a series of free workshops, Redrick Accelerate Workshops (RAW), geared to empower young aspiring professionals who are looking to kickstart a career in communications. This, she initiated to solve the problem of lack of experience in most graduates and as an aid to the decline in the educational system in the country. She describes this as her greatest achievement thus far having empowered over 150 young people since starting the workshops this year.

As a woman on the continent, she is not completely oblivious to the issues that are unique to the woman.

‘I was once in a very serious meeting and this young man walked straight into the room and he immediately said to me, ‘You are so beautiful‘ and he carried on to invite me to a party. I was stunned!’

On speaking on challenges that affect the African woman looking to rise, she says:

“It is there, I see it but I try to rise above it.”

She is very intentional about keeping it incredibly professional so as to eliminate the chances of any ‘unnecessary business’.”

‘I do my work in the best possible manner and I don’t leave room for anything to be misconstrued outside of it.

This young woman is only but a part of Nigeria’s female powerhouses who continue to not only redefine womanhood but continue to add substance to the country’s socio-economic systems. Africa is rising, but we owe it to people like IJ.

“I believe in being silent as I move, maybe it‘s a thing of fear, but I don‘t believe in announcing my movements or all of my victories. I‘d love for my work to become larger than me”.

This however, doesn’t mean that the entrepreneur’s success isn’t largely riding on the referral system. Word of mouth has been incredibly instrumental in her business’ growth & success. Most of her current clients came as a result of her clients referring her to other people as they were so satisfied with her excellent service.

This year, the inspiring entrepreneur also launched a series of free workshops, Redrick Accelerate Workshops (RAW), geared to empower young aspiring professionals who are looking to kickstart a career in communications. This, she initiated to solve the problem of lack of experience in most graduates and as an aid to the decline in the educational system in the country. She describes this as her greatest achievement thus far having empowered over 150 young people since starting the workshops this year.

As a woman on the continent, she is not completely oblivious to the issues that are unique to the woman.

‘I was once in a very serious meeting and this young man walked straight into the room and he immediately said to me, ‘You are so beautiful‘ and he carried on to invite me to a party. I was stunned!’

On speaking on challenges that affect the African woman looking to rise, she says:

“It is there, I see it but I try to rise above it.”

She is very intentional about keeping it incredibly professional so as to eliminate the chances of any ‘unnecessary business’.

‘I do my work in the best possible manner and I don’t leave room for anything to be misconstrued outside of it.

This young woman is only but a part of Nigeria’s female heavyweights who continue to not only redefine womanhood but continue to add substance to the country’s socio-economic systems. Africa is rising, but we owe it to people like IJ.

 

 

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