Neo Mashigo, Chief Creative Officer of the M&C Saatchi Abel Group, has announced that Founding Partner and ECD of the Cape Town Agency, Gordon Ray, will take on a new role at the agency. Jake Bester will take over the ECD responsibilities.
“Gordon has played a huge role over the past nine years, growing the business and, in the process, producing iconic, award-winning work across a broad spectrum of our clients. But starting an agency and achieving all this within nine years is creatively taxing, so mid-last year he indicated a desire to hand over his ECD responsibilities to a suitable successor and focus more on working with the creative teams on key client portfolios as Creative Partner. Making brilliant work is what fires Gordon up the most, so it’s great that he can just focus on that now.
“Jake acquired a wealth of experience in senior creative positions, including that of Executive Creative Director, in a number of leading SA agencies before joining the M&C Saatchi Abel Group over two years ago. Since joining the Group, he has enjoyed a close partnership with Gordon as Creative Partner on a number of key brands.
“This is a win-win for our clients and the agency as we now have two massive creative talents in the Cape Town agency. I’m looking forward to working closely with Jake, Gordon and Adam – the Johannesburg ECD – as well as with the massive talent in our creative departments across the Group to ensure we continue to deliver on our purpose of creating beautifully simple solutions for an increasingly complex world,” concluded Neo.
For more information, visit http://www.mcsaatchiabel.co.za.
ABOUT M&C SAATCHI ABEL:
Established in 1995 by brothers Maurice and Charles Saatchi and founded on the philosophy of Brutal Simplicity of Thought, M&C Saatchi is today the largest independent advertising agency network in the world, with 29 offices globally. Locally, the M&C Saatchi Group (South Africa) comprises six separate companies, one of which is M&C Saatchi Abel. The agency’s doors opened in 2010 and, in less than five years, grew to have offices in Cape Town and Johannesburg, as well as a presence throughout sub-Saharan Africa. In addition to being one of the most influential agencies in the country, M&C Saatchi Abel is renowned for creating beautifully simple solutions to a complex world that have earned the company an ever-increasing list of accolades and awards. The remaining companies in the M&C Saatchi Group (South Africa) are M&C Saatchi Connect, M&C Saatchi Africa, Dalmatian, Creative Spark and Levergy.