30-year-old Sherri Andreas, also known as “Colourful Creature” has been selected as one of three ambassadors to join the BIC Soleil Squad. Sherri will represent the brand for a year while she joins the brand to inspire young women to embrace their power to shine, as part of BIC’s Your Shine, Your Way campaign.
Her goal is to teach young girls the importance of discovering and embracing their uniqueness, which will ultimately lead to a life of happiness.
Andreas is ecstatic about being part of the BIC Soleil Squad. She says that positive thinking is what got her to where she is. “From the moment I entered the competition, I had the mindset of ‘You got this, you are Miss BIC Soleil’. There were times where I was nervous but I’m so excited that I am able to team up with the BIC team to drive the confidence movement forward.”
She feels that low self-esteem is something everybody battles with, and wants to inspire young girls to be kinder to themselves. “A lot of people struggle with low self-esteem so you shouldn’t think you are alone. But it’s also not worth being the one putting yourself down because society already does that. We should look out for whatever makes us unique, makes us special, or gives us purpose. Just focus on that and make it the thing that helps you get through life and overcome your insecurities.”
She continues, “Society tends to make us, women, feel like we have to constantly be doing something important in order to be considered valuable. But I think it’s so important to look after yourself and build yourself up. There’s a popular saying that goes, ‘You cannot pour from an empty cup’. So, if you’re not looking after yourself, then you cannot give the best of yourself to others.”
Andreas also believes in the power of women supporting women through the little things. “It doesn’t have to be a grand gesture. Just be kind to other women, tell them they look good. If your friend is starting a business, support them. It can be as simple as a like or a share or checking up on a friend who has a lot on their plate. Start with the people around you and always be kind to them.
Beauty is something that makes you feel warm and fuzzy
When asked about her definition of beauty, Andreas had some interesting thoughts: “Beauty for me is about more than what attracts the eye. I think beauty is something that can make you feel warm and fuzzy, whether it’s listening to someone’s voice as they sing a song, watching a sunset or just a feeling someone gives you with their kindness or smile.”
Andreas says there has not been one defining “Aha!” moment in her life that inspired her outlook, but a culmination of moments where she dealt with great loss, hurt, and disappointment. She also credits her parents as her role models. “I think they are the most incredible human beings. They are so kind and generous and have raised me to be strong, resilient, humble, and supportive of other people. I hope to live like them, to make them proud and to honour them through the life I lead.”
Andreas concludes that her main goal is to use her involvement with BIC Soleil to spread her message of positivity, love, and kindness. “I want to build my brand and influence so that my message can reach a lot more people. Also, just to shine a light on the many initiatives that I am involved in and inspire women of South Africa to shine themselves.”