Apps have forever transformed our world: Uber revolutionized how we get from point A to point B, Instagram changed how we capture and share about our daily lives and Venmo altered how our friends pay us back. And now, an up-and-coming app is making relationship health resources accessible to everyone.
Created and founded by entrepreneur and visionary Steven Dziedzic, Lasting is a relationship counseling app that distills decades of marriage and long-term relationship research into five-minute daily sessions, all at your fingertips. The app creates a customized relationship health plan based on a couple’s relationship strengths and weaknesses, and topics range from in-laws and friends to emotional connection to finances.
“In an age where apps help people with everything from dieting to exercise to meditation, I was shocked that no app was adequately helping people strengthen their most meaningful relationships in life,” said Dziedzic.
Backed by wedding giant The Knot, Lasting is using technology to eliminate the time, cost and stigma associated with traditional relationship counseling, and 94 percent of couples who use Lasting together report new relationship strengths.
With a background in app creation, New York-based entrepreneur Dziedzic began creating digital products for The Knot the same week he proposed to his now-wife. During his time at The Knot, Dziedzic immersed himself in the world of weddings and marriage, and he interviewed hundreds of engaged couples and became a certified relationship coach. The more Dziedzic spoke with couples planning their weddings, the more he noticed a disconnect in marital expectations.
Eighty percent of America’s engaged couples use The Knot while planning their weddings, and Dziedzic quickly realized he could reach — and help — millions of couples using app-based technology. Dziedzic married his love for technology and his passion for strengthening relationships with Lasting.
“Before Lasting, there was a tremendous gap in digital relationship health resources available for today’s couples, ” said Dziedzic. “So much of our fast-paced lives revolve around technology, and we wanted to build an app that meets our users where they are – literally. Our app-based approach is lowering the barriers to traditional counseling.”
Since the app’s launch in 2017, over half a million users have downloaded Lasting. Lasting’s paying subscribers open the app 18 times each month, and partners who use Lasting together open the app 23 times each month –– nearly every day.
For every subscription to Lasting during the month of February, the company will give away a Lasting subscription to a couple who otherwise could not afford it through its partnership with the nonprofit Family First. Learn more at getlasting.com/givelastinglove.
by Robert Reiss